This TV show started in 2004, and is a show aimed at otaku featuring rare items from anime/games/seiyuu/idols. They show off the goods on the show, and they sell it via the on-line shop and via telephone order. The regulars on this show are Yamamoto Maria, Shintani Ryoko, Mieno Hitomi, and Kobayashi Osamu. Maria, Ryoko, and Hitomi wear colorful maid/waitress outfits, and most of the show is filmed at a restaurant.
Each week there is a seiyuu or idol guest, and they spend several minutes talking with the guest.
The official web page was at http://www.tbsshopping.com/gekiten/, but it disappeared after the TV show ended.